Is Selling a Science or an Art? Yes! How is That Possible? The strategic use of words to modify thinking and thus behavior is a science. The manner in which the strategy is executed is an art. Is selling an art or a science? Yes! How is it possible that it is both? It is possible because it requires both disciplines to be done well. If we agree that selling is a communication process, then it becomes easier to understand how it requires both science and art. It has been well documented scientifically that communication is made up of different ...
