Communicating with one another is an interesting process. We use words to help each other understand what we want each other to know. However, when we say a word, the other person does not really envision the word we have said. For example, when we say the word “dog,” the person does not see in their mind the three letters “d o g.” The person will see in their mind an image of a dog. So what actually happens when communicating is that we paint “word pictures” in the mind of the person to ...
As all of us in the sales profession know selling is a communication skill. Communicating is not an easy process even in the most trusting of settings much less the precarious setting of a sales presentation. Often we think of communicating as the sounds that are being sent back and forth between people. However, communication scientists tell us that in speaking to one another, we actually communicate more non-verbally than we do with the words we say. When we are making a sales presentation we should be aware of what our body is saying while we are speaking and listening. Just ...
