Posts Tagged ‘Training Seminar’

Many years ago a business colleague, we shall call him John, was attending a training seminar featuring the greatest sales trainer of all time, Doug Edwards.  During his training Doug Edwards taught what is known as “The Benjamin Franklin Close.”  John was young, had some sales experience and had great potential.  However, another characteristic of John at the time was his cockiness.  At this point in the seminar, John raised his hand as if to ask Doug a question.  When Doug recognized him, John said that the “Ben Franklin Close” did not work.  Doug asked why he thought so.  John ...