Posts Tagged ‘Science Art’

Is Selling a Science or an Art?  Yes!  How is That Possible? The strategic use of words to modify thinking and thus behavior is a science.  The manner in which the strategy is executed is an art. Is selling an art or a science?  Yes!  How is it possible that it is both?  It is possible because it requires both disciplines to be done well.  If we agree that selling is a communication process, then it becomes easier to understand how it requires both science and art.  It has been well documented scientifically that communication is made up of different ...