Posts Tagged ‘Personal Injury’

Three Basic Reasons Why Prospects Buy In this article I will not be addressing why people buy essentials, such as food and medicine.  People buy food because they need to eat.  People buy medicine because they are ill.  This article is more about the three basic reasons why people buy non-essentials, such as furniture or jewelry. The three basic reasons why prospects buy are: fear, recognition and self-actualization.  Let’s begin with the definition of each of these three motivators as applied in the case of buying motives.  Fear is the primary motivator in a purchase when the prospect is trying to ...