Posts Tagged ‘Emotion’

Sales Presentation: What Causes the Prospect to Buy NOW?

What Causes a Qualified Prospect to Buy … and to Buy Now? A prospect buys all products/services on emotion!  However, there must be a “logic safety net” in place when he reaches the “Buy Zone,” so he can justify his emotional decision. What causes a qualified prospect to buy and buy now?  The answer is: a professional salesperson has taken a prospect into the “Buy Zone” and then closed.  What is the “Buy Zone?”  The “Buy Zone” is that point in time when our prospect has bought our ...