Do you have any advice on how to craft a really dynamic "elevator speech"? I'm in a Business Networking International (BNI) group, and we have our 60-second "manager minute" that we do each week. How can I make it most impactful, keeping in mind I'm selling THROUGH, not TO the group?
Do You Have an “Elevator Speech?” The other day my son called me. He is a new, but already successful, young internet entrepreneur. He told me that he had been invited to a luncheon of businessmen and that he would be given 60 seconds to introduce himself to the group. He told me that he had gone onto this web site to use the FAB Script writing tool to prepare what he proudly referred to as his “Elevator Speech.” (If you are a member of this site, you have free access to this great tool.) It is obvious that he had ...
