Posts Tagged ‘Businessperson’

Do You Have an “Elevator Speech?” The other day my son called me.  He is a new, but already successful, young internet entrepreneur.  He told me that he had been invited to a luncheon of businessmen and that he would be given 60 seconds to introduce himself to the group.  He told me that he had gone onto this web site to use the FAB Script writing tool to prepare what he proudly referred to as his “Elevator Speech.”  (If you are a member of this site, you have free access to this great tool.)  It is obvious that he had ...

Once we have found our prospect, it is important to understand why and how to qualify him to determine his level of interest.  What are the different levels of interest?  Does this prospect Require (need) a product/service like ours?  For example, if the prospect is a nurse, he or she would need a watch with a highly visible way to see the seconds in order to take a patient’s pulse.  Does this prospect Desire (want but not need) a product/service like ours?  For example, if the prospect has a watch that is ...