Is Everyone a Prospect? Yes! Really? Sales and income are lost when a salesperson does not know how to: find the persons who should buy his product/service; recognize when a prospect has an interest in his product/service; identify the level of interest; create or increase the level of interest so as to produce a qualified prospect. Is everyone a prospect? Yes! Really? Of course! He is a prospect for someone. Whether or not he is a good prospect for us is what we must determine. Each of the various sales areas requires the ability to identify prospects for ...
