Should I compare my product to my competitor’s?


Is it better to try to sell by comparing my product to my competitor’s product or to demonstrate my product and see if it will sell itself?

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1 Comment for this entry

February 9th, 2011 on 11:40 am

Speaking to the competitors product leads to the appearance that you lack knowledge and confidence in your own product. If pushed to answer, respectfully redirect the prospect to the benefits of your product that directly answers the question.